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Truly global and proudly local. We've been serving the US for over 30 years, expanding offices across New York, California and Austin.

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Head of Digital

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Our client is seeking a seasoned Head of Digital with extensive experience in the direct-to-consumer beauty industry. This role is pivotal in driving brand growth through strategic acquisition campaigns, while also ensuring the retention and satisfaction of valued customers. If you have a passion for beauty, a strong background in digital marketing, and a proven track record of leadership, this could be your next career move.

What you'll do:

  • Develop and execute innovative acquisition strategies across Meta, TikTok, and Google
  • Analyse campaign performance and optimise for ROI
  • Manage and optimise our e-commerce platform for improved conversions
  • Collaborate with developers for site enhancements
  • Manage multi-million-dollar budgets, track spending, and report on performance
  • Create and implement campaigns for immediate customer action
  • Craft compelling ad copy and landing pages
  • Develop strategies to enhance customer loyalty and reduce churn
  • Execute personalised email campaigns and loyalty programs
  • Lead and mentor a marketing team, fostering a culture of collaboration and excellence

What you bring:

  • Expertise in Meta, TikTok, and Google advertising
  • Proficiency in Shopify administration and e-commerce best practices
  • Experience managing multi-million-dollar marketing budgets
  • Strong background in direct response and retention marketing
  • 8-10 years in direct-to-consumer, preferably beauty, industry
  • Previous people management experience

Contract Type: FULL_TIME

Specialism: Sales & Marketing

Focus: Marketing

Industry: FMCG

Salary: $150,000 - $200,000 per year

Workplace Type: Hybrid

Experience Level: Director

Location: Los Angeles

Job Reference: GG9DW5-98AE168E

Date posted: May 21, 2024

Consultant: Cody Rose

Phone number:

cody.rose@robertwalters.com

Cody Rose

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