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Field Marketing Manager

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Our client is seeking a passionate and creative Field Marketing Manager to join their dynamic team. This remote role offers the opportunity to play an influential part in promoting and pushing the boundaries of what their field marketing team can achieve. The successful candidate will be responsible for building grassroots consumer buzz and excitement for a leading brand, with a focus on creating memorable product experiences.

What you'll do:

  • Drive buzz and excitement in key markets through innovative marketing strategies
  • Integrate the brand into culturally relevant moments to increase visibility
  • Establish and implement successful Field Marketing programs and campaigns in collaboration with the Director of Marketing and Retailers
  • Oversee outsourced brand ambassadors and manage in-store demos, trade shows, and experiential campaigns across the country
  • Manage Field Marketing activity tools to measure and track accountability, including budget, product, and asset inventory
  • Handle event sponsorships, permits, negotiations, logistics, and activations within the US
  • Stay updated on products, category, innovation, market conditions, competitive activities, advertising, and promotional trends
  • Identify opportunities to improve consumer experience both in store and in the market

What you bring:

  • Proven experience in field marketing or related roles
  • Strong understanding of market dynamics and requirements
  • Excellent communication skills with the ability to engage with various stakeholders
  • Creative thinker with a knack for identifying opportunities for brand integration
  • Experience managing event sponsorships, permits, negotiations and logistics
  • Ability to oversee outsourced brand ambassadors effectively
  • Knowledge of current trends in advertising and promotion

Contract Type: FULL_TIME

Specialism: Sales & Marketing

Focus: Marketing

Industry: FMCG

Salary: Up to $100,000 per year

Workplace Type: Remote

Experience Level: Entry Level

Location: Los Angeles

Job Reference: 2XDI9O-E01295CA

Date posted: June 13, 2024

Consultant: CourtneyLucas

Phone number:

courtney.lucas@robertwalters.com

CourtneyLucas

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