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Trade Marketing Manager

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Our client is a rapidly growing hair wellness company that combines sustainably harvested, plant-based actives with the latest advances in molecular science to produce clean formulas. They believe in biodiversity, community, Fair Trade and corporate responsibility. They are seeking a highly adaptable, results-driven professional who is deeply passionate about the beauty industry and excels in a dynamic, test-and-learn work environment.

What you'll do:

As a Trade Marketing Manager, you will play a pivotal role in managing brand strategic priorities and initiatives aimed at driving high growth within the wholesale channel. This position entails overseeing activations for both online and brick-and-mortar retail outlets for both existing and prospective domestic and international retail accounts. You will be at the forefront of developing and executing the comprehensive year-over-year marketing calendar tailored to different customer segments. This involves orchestrating launch initiatives, core business drivers, promotional plans, exclusive product offerings, sampling, gratis, in-store merchandising, eventing, omni activations, reviews, loyalty programs, and more.

  • Manage brand strategic priorities and initiatives aimed at driving high growth within the wholesale channel
  • Oversee activations for both online and brick and mortar retail outlets for both existing and prospective domestic and international retail accounts
  • Develop and execute the comprehensive year-over-year marketing calendar tailored to different customer segments
  • Organize all brand and retailer activations on a side by side (by region)
  • Optimize brand’s discoverability, engagement and conversion across the retail ecommerce ecosystem through content, assets, search, purchase experience and ratings & reviews leveraging brand dotcom insights
  • Work closely with the performance marketing team on all brand-driven and co-op paid media opportunities driving to retailer dotcom and share-out the results and learnings
  • Manage retailer logistics for entire brand assortment and promotions including forecasting, item set-up, product page creation (copy & assets) and social activations
  • Track competitive exposures and activations, sharing market trends with the team
  • Create market decks and organize all seasonal meetings in partnership with cross functional teams
  • Submit, manage and track all retailer-specific omni-channel digital, social and B&M visual merchandising creative requests, ensuring timely development and delivery

What you bring:

The ideal Trade Marketing Manager candidate brings 3+ years of experience in trade, brand or product marketing. She has a profound understanding of hair care and demonstrated experience within the wholesale channel. She is highly adaptable and results-driven with a deep passion for the beauty industry. Her exceptional multitasking abilities and precise organisational skills make her excel in a dynamic, test-and-learn work environment. She possesses excellent communication skills, natural leadership qualities, and effective teamwork capabilities.

  • 3+ years of experience in trade, brand or product marketing, preferably with experience in haircare, global wholesale and Sephora
  • Experience working at innovative, fast-paced startups or indie/digital brands, specifically in the clean/wellness sector
  • Proficiency in numerical analysis, strong analytical skills, and expertise in Excel to synthesize data for informed recommendations
  • Excellent communication skills, natural leadership qualities, and effective teamwork capabilities
  • Proven success in leading cross-functional teams and processes, taking ownership of projects and driving others to meet deadlines
  • Agility and multi-tasking capabilities, adept at managing complexity and problem-solving on the fly
  • Adaptability, resourcefulness, forward-thinking mindset, and self-motivation to organize and set priorities
  • Exceptional presentation skills, proficiency with PowerPoint (Keynote a plus)
  • Strong work ethic, high integrity, and a commitment to excellence
  • Proficiency in computer skills including Google Workplace or Microsoft Office Tools

What sets this company apart:

Our client is a rapidly growing hair wellness company that combines sustainably harvested, plant-based actives with the latest advances in molecular science to produce clean formulas that effectively promote hair & scalp health. They believe in biodiversity, community, Fair Trade and corporate responsibility. Their mission is to advocate the use of thoughtfully sourced, organic plant actives in creating superior wellness & beauty products that neither harm the people who use them or the planet we all share.

Contract Type: FULL_TIME

Specialism: Sales & Marketing

Focus: Marketing

Industry: Marketing

Salary: $80,000 - $150,000 per year

Workplace Type: Hybrid

Experience Level: Mid Management

Location: Los Angeles

Job Reference: SNMDU6-BA95FC69

Date posted: July 2, 2024

Consultant: Carrie Ann Iwate

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