Senior Director of Product Marketing

A leading insights automation tech company seeks a Senior Director of Product Marketing for a new, fully remote role. You'll drive adoption, launch features, and enhance customer experience for a top-tier platform. Collaborate with a talented team, shape go-to-market strategies, and connect clients to innovative solutions. An exciting opportunity to make a strategic impact in a fast-growing environment.

Key Responsibilities:
As Senior Director of Product Marketing, you will play an instrumental role in driving the success of a cutting-edge SaaS platform by executing strategic initiatives that foster product adoption and enhance the overall customer journey. Your day-to-day activities will involve close collaboration with cross-functional teams—including sales, product management, and go-to-market leadership—to develop targeted messaging, create engaging enablement materials, curate competitive intelligence programs, and deliver training sessions that empower both internal stakeholders and clients. You will be responsible for crafting compelling narratives around new features or releases while ensuring alignment with evolving market needs. By leveraging your expertise in SaaS technology marketing, you will help shape strategies that not only boost engagement but also contribute directly to revenue growth. Your ability to translate complex technical concepts into accessible content will be crucial as you support campaign planning, event execution, and continuous improvement of customer-facing resources. Success in this role means consistently delivering high-quality outputs that resonate with users while supporting broader business goals through thoughtful collaboration.

• Support the Head of Go-To-Market by executing impactful product marketing initiatives designed to increase product adoption across diverse client segments.
• Develop and implement customer lifecycle marketing strategies aimed at enhancing engagement, retention, and expansion throughout the user journey.
• Create and manage sales enablement materials, including presentations, product information sheets, digital enablement tools, customer case studies, and more, to empower commercial teams.
• Contribute to the curation of a competitive intelligence program by conducting feature deep dives, creating battlecards, and maintaining an up-to-date database of competitor insights.
• Assist in developing compelling product messaging and positioning that aligns closely with both customer needs and broader business objectives.
• Maintain ongoing competitive intelligence research to inform strategic product positioning and differentiation within the market landscape.
• Support internal and external training efforts for sales teams and other customer-facing groups to ensure consistent understanding of product value propositions.
• Work collaboratively with the product team to relay market insights, gather customer feedback, and provide competitive analysis that influences future roadmap decisions.
• Develop and maintain content that enhances customer understanding—such as website materials, thought leadership pieces, solution briefs—to support education and engagement.
• Collaborate with go-to-market leadership on optimizing product marketing strategies that maximize revenue generation and improve conversion rates across all channels.

Key Requirements:
To excel as Senior Director of Product Marketing in this forward-thinking organization, you will bring substantial experience from previous roles focused on SaaS technology products—ideally, where you have demonstrated your ability to execute end-to-end marketing strategies that drive measurable results. Your background should include hands-on involvement in developing lifecycle campaigns tailored to various stages of the customer journey, as well as producing high-impact enablement materials for commercial teams. You are adept at gathering market intelligence through research or direct feedback loops; this enables you to provide actionable insights that inform both tactical decisions (like campaign planning) and strategic ones (such as roadmap prioritization). Your approach is highly collaborative: you thrive when working alongside others towards shared goals while remaining sensitive to differing perspectives or needs within the team. Strong written communication skills are essential since much of your output will involve translating complex ideas into accessible formats for diverse audiences. Above all else, your commitment to nurturing relationships internally (with colleagues) or externally (with clients) sets you apart as someone who values connection just as much as results.

• Demonstrated experience in SaaS technology product marketing with a proven track record of efficiently executing successful strategies within fast-evolving environments.
• Expertise in developing customer lifecycle marketing programs focused on engagement, retention, expansion, and overall satisfaction.
• Strong skills in creating sales enablement materials such as presentations, information sheets, digital tools, case studies, and tailoring these assets for different audiences.
• Experience curating competitive intelligence programs including conducting feature deep dives, building battlecards, and maintaining competitor databases.
• Ability to craft clear product messaging and positioning aligned with both customer requirements and organizational objectives.
• Proficiency in conducting ongoing market research to inform strategic decision-making around product differentiation.
• Experience supporting training initiatives for sales teams or other customer-facing groups to ensure consistent communication of value propositions.
• Excellent interpersonal skills enabling effective collaboration with cross-functional teams, including product management and go-to-market leadership.
• Outstanding written communication abilities for developing website content, thought leadership articles, solution briefs, or similar educational resources.
• A positive attitude characterized by dependability, enthusiasm for learning new technologies or approaches within SaaS markets.

What sets this company apart:

• This organization stands out as a pioneer in insights automation technology, delivering transparency and flexibility through its advanced platform while fostering genuine connections between clients and communities.

What's Next:
If interested in this position, please contact Celine Gourley at +1 332 205 3860 or Celine.Gourley@robertwalters.com