Retail Media Strategist

A leading innovator in in-store audio seeks a Retail Media Strategist to join its growing US team. You'll shape the future of retail media by connecting retailers, brands, and agencies with cutting-edge audio solutions that enhance shopper experiences. This remote role offers flexibility, collaboration with top-tier clients, and a culture that values growth, knowledge sharing, and impactful results in transforming physical retail through audio.

Key Responsibilities:
As a Retail Media Strategist, you will immerse yourself in the dynamic world of in-store audio advertising by building strong relationships with retailers, brands, agencies, and internal teams. Your day-to-day activities will involve designing bespoke audio-led strategies that align with clients’ business objectives while ensuring seamless integration into omnichannel retail media programs. You will be responsible for translating technical platform capabilities into practical solutions that address real-world challenges faced by some of the largest retailers in the United States. By leading educational workshops and providing thought leadership on digital content trends, you will empower partners to fully leverage the power of audio within their marketing mix. Your analytical skills will be put to use as you guide clients through measurement best practices—analyzing campaign data to optimize performance—and your collaborative approach will see you working hand-in-hand with cross-functional teams to drive innovation. Success in this role means consistently delivering value for clients through strategic alignment, creative problem-solving, and a deep understanding of how audio can transform the retail experience.

• Partner closely with retail media networks and key advertisers across the United States to design and support comprehensive audio-led media strategies that deliver tangible business results.
• Act as a vital liaison between the platform and the broader retail media ecosystem, ensuring tools, inventory, and capabilities are effectively positioned to meet evolving partner needs.
• Translate complex platform features into actionable solutions that align with commerce objectives by working collaboratively with both internal stakeholders and external partners.
• Develop tailored retail media strategies that integrate audio seamlessly into full-funnel performance marketing plans, maximising reach and impact for clients’ campaigns.
• Lead strategic conversations, workshops, and training sessions to educate partners on the transformative role of audio within modern retail media mixes.
• Research emerging digital media content trends to provide thoughtful perspectives to internal teams, ensuring ongoing alignment with industry developments.
• Build compelling data-driven insights using presentation tools such as Google Slides or PowerPoint, delivering concise narratives that resonate with clients.
• Support partnership efforts across retail networks, measurement partners, and third-party platforms to enhance end-to-end activation and integration of solutions.
• Collaborate extensively with Retail Partnerships, Customer Success, Sales, Product, Marketing, and Data teams to ensure cohesive positioning of audio offerings and inform future product development.
• Guide partners in selecting appropriate measurement approaches using platform tools to track campaign effectiveness, analyze performance data, identify trends, and generate insightful reports.

Key Requirements:
To excel as a Retail Media Strategist in this forward-thinking organization, your background should reflect significant exposure to the US retail media ecosystem, particularly where it intersects with innovative uses of audio technology. Your interpersonal skills will enable you to foster meaningful connections both internally among cross-disciplinary teams and externally with high-profile clients. You bring an empathetic approach to client service—listening carefully to understand unique challenges before crafting tailored solutions that simplify complexity. Your experience navigating fast-evolving digital landscapes ensures you remain at the forefront of industry trends, while your analytical mindset allows you to interpret campaign data effectively. Adaptability is key; you thrive when moving between multiple projects or collaborating across departments. Above all else, your commitment to supporting others’ success—whether through knowledge sharing or proactive problem resolution—will set you apart as a trusted advisor who delivers lasting value.

• A thorough understanding of the US retail media landscape, including opportunities across networks and platforms, with particular insight into how audio fits within full-funnel commerce strategies.
• Familiarity with various audio advertising formats such as streaming services, podcasting platforms, in-store audio systems, and voice-enabled experiences.
• Demonstrated ability to build trust-based relationships with both internal stakeholders and external partners, including retailers and brands.
• A client-centric mindset focused on simplifying complex solutions while driving strategic alignment between platform capabilities and client needs.
• Experience thriving in collaborative environments where cross-functional teamwork is essential for delivering integrated solutions.
• Excellent communication skills across phone calls, face-to-face meetings, and virtual channels when engaging colleagues or external stakeholders.
• Proven adaptability when transitioning between diverse projects or campaigns while maintaining high standards of quality.
• A track record of developing successful professional relationships where you have become an integral part of your clients’ operations through empathy and responsiveness.
• Experience managing accounts independently with strong problem-solving abilities—identifying challenges quickly and developing effective solutions using available resources.
• A passion for helping clients achieve their business goals, demonstrated by clear examples where your efforts have positively impacted commercial outcomes.

What sets this company apart:

• This organization stands out as a true pioneer in transforming how retailers engage shoppers through intelligent in-store audio experiences. With over a decade’s legacy rooted in a passion for music and innovation, they have built an advanced platform now powering thousands of stores worldwide.

What's Next:
If interested in this position, please contact Celine Gourley at +1 332 205 3860 or Celine.Gourley@robertwalters.com