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Hiring product marketers: the insider's guide
Hiring product marketers is notoriously difficult. That’s why Robert Walters and Owl teamed up to document the secrets of hiring top-notch product marketers. This free eBook covers:
- How to find and attract top-notch product marketers
- The right and wrong ways to think about product marketing
- What leading CMOs are looking for in their product marketing organizations
Plus, access expert advice from leading CMOs who’ve built world-class product marketing teams.
What's inside
- Defining Product Marketing
- Crafting a Compelling Product Marketing Job Description (with Free Template)
- The Right Way to Read Product Marketers' Resumes
- How to Conduct Masterful Interviews
- Tips for Rigorous Reference Checks
- Making a Compelling Job Offer
- Wild Card Suggestions! Off-the-Wall Tips from Leading Marketing Executives
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