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Negotiating Equity: A Best Practice Guide for Founders and Their Future Team

Equity has a direct impact on a company’s ability to grow. Therefore, the knowledge of negotiating equity can be universally beneficial, especially in a competitive startup ecosystem.

No matter what the economic turbulence we’re facing today, be it the rise of inflation or an impending recession, the fundamentals of equity negotiation remain the same. With today’s startups competing to attract and retain the best talent in a hot job market, understanding the ins and outs of equity has never been more important. With a functional equity distribution plan, all parties involved will feel valued and committed to ensuring the company succeeds.

In this guide, we discuss the key elements of the equity negotiation process for founders and the talent looking to join them.

What's inside:

  • Fundamentals of equity and why it matters
  • Developing a strong negotiation framework
  • Insights from industry professionals in the tech, startup, recruitment, and venture capital space
  • Equity data on leadership roles based on their series level
  • Current trends in the market and the future of equity

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For the founders, newcomers, and other members of a startup, creating a functional equity structure will be very important. Equity can help attract top talent, promote company loyalty, enable growth, and help the entire organization achieve its goals. When all parties involved can understand the importance of negotiating and distributing equity, startups will find themselves well-positioned to succeed.