Talent and market mapping

Future-proof your business with talent and market mapping. Our bespoke service helps you understand talent trends, discover new talent pools and locate the skills your business needs to grow and stay competitive.

Build a winning team

The competiton for talent has never been tougher. Employers face growing challenges, from digital transformation and cybersecurity to managing remote teams, all while grappling with a shortage of skilled professionals to meet demand.

As skills become increasingly scarce, understanding where your future talent will come from is essential. The days of filling roles reactively are over. To stay ahead, you need a proactive strategy—planning for the roles your business will need long before they become vacant.

At Robert Walters, we have taken the mystery out of workforce planning. Our talent and market mapping solutions give you a complete picture of the talent landscape in your industry. We help you identify where the most qualified candidates are, what they’re looking for in an employer, and how your competitors are attracting them. With this insight, you can proactively plan your hiring strategy, even for niche or hard-to-fill roles.

Our track record

361

organisations have relied on our market intelligence for their talent decisions
55%

of our Market Intelligence customers have been working with us for over 5 years
50+

data sources are analysed to produce our market intelligence reports
100+

clients from over 100 different countries have benefitted from our market intelligence

How we can help you with talent market mapping?

Proactively secure talent before you need it

We help you see around corners. Transform your approach to recruitment by knowing the critical skills and roles your business will need in future.

It can take weeks—sometimes months—to fill a role in demand. By identifying, assessing, and engaging candidates long before a position becomes vacant, we help you significantly reduce your time-to-hire, ensuring continuity and strength in your workforce.

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Uncover hidden talent pools

See where your future candidates work today and understand how to attract them to your business.

Using our proven skills-based data model, we provide you with a deeper understanding of where the most qualified professionals are, and we give you intel about the movement of talent between companies. This allows you to shape your engagement strategy against your competitors and drive higher acceptance rates.

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Create a skilled workforce-in-waiting

Get a comprehensive view of which roles in your business have the highest turnover and build a talent pipeline of pre-qualified candidates.

Our talent maps allow you to predict and compile your most common hires and their patterns into a ‘talent map library’, allowing you to match potential new candidates to the role requirements, saving you time and money with succession planning.

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Boost your ‘employer of choice’ brand

Build your profile as an employer of choice by highlighting the workplace culture, features and benefits candidates that matter most to candidates.

Utilise insights from our talent and market mapping reporting to better position your business to prospective talent who may engage with your organisation.

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Meet our Market Intelligence specialists

Our other services

Compensation Benchmarking

Tailored salary and employee benefits benchmarking solutions.
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Competitor Insights

Position your brand to attract and retain top talent.
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Research & Consultancy

Bespoke solutions for complex challenges.
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Talent Development

Tailormade coaching programmes designed for your leadership team.
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What is talent and market mapping, and why do I need it?

Talent and market mapping is a strategic process that provides a comprehensive view of the talent landscape in your industry. It identifies where potential candidates are located, their skills and experience, and what motivates them to move roles.

Market mapping adds an extra layer of insight, analysing competitor activity, hiring trends, and gaps in the market.

This allows you to proactively plan your recruitment strategy, target the right candidates, and stay ahead of your competitors. It also helps reduce hiring lead times, improves the quality of new hires, and supports long-term workforce planning, giving you a competitive edge in the war for talent.
Can talent mapping help me find candidates for highly specialised or niche roles?

Absolutely. Talent mapping is especially valuable for niche or specialised roles where the talent pool is limited or highly competitive. By conducting in-depth research, we identify where these candidates are located, what motivates them, and how to approach them effectively.
What insights can market mapping provide about skills shortages or emerging trends in our industry?

Market mapping reveals where skills shortages exist, helping you anticipate challenges in recruiting for specific roles. It highlights which skills are in highest demand, what employers are offering to attract them, and how trends like automation or digital transformation are impacting the talent market.

These insights allow you to stay ahead by adapting your hiring strategy, refining job requirements, or offering incentives that align with what candidates are seeking. Market mapping ensures your business is not just reacting to trends, but also turning these to your advantage.
What complementary services do you offer?

We provide salary benchmarking and competitor insights to complement our talent and market mapping service:

Salary & benefits benchmarking provides an analysis of your pay and benefits packages to ensure they are calibrated to attract top talent, retain your best people, and keep your business competitive.

Competitor insights provide a broader understanding of your market position, including analysis into the recruitment strategies, employer branding, and benefits offered by others in your sector.

Together, these services provide a holistic view of how your business can attract and retain the best talent while maintaining a competitive edge.

View a hiring intelligence report

Find out more about what is included within your bespoke market intelligence report.

View a sample report

Talent and market mapping

Build a winning team

Our track record

How we can help you with talent market mapping?

Proactively secure talent before you need it

Uncover hidden talent pools

Create a skilled workforce-in-waiting

Boost your ‘employer of choice’ brand

Meet our Market Intelligence specialists

Our other services

Compensation Benchmarking

Competitor Insights

Research & Consultancy

Talent Development

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FAQs

View a hiring intelligence report